Ingenico VP calls it a “fantastic new site.”
When global payments solutions provider Ingenico Inc. needed a redesign of its North America regional website, it had to choose carefully. Finding the right web design firm was crucial to the company’s Marcom Team because of Ingenico’s strictly-defined standards and branding requirements.
When the search was over, Bella Web Design was the clear winner because of their experience and stellar reputation in the market and high-quality design portfolio.
With global headquarters in France, Ingenico is the leading manufacturer of point-of-sale (POS) products and solutions, including POS hardware devices (with over 17 million terminals deployed worldwide), mobile payment solutions, ,and payment software products. Its 3,000+ employees support merchants, retailers, banks and service providers in over 125 countries.
Ingenico’s customers gravitate to the company because it helps them:
- Optimize and secure their electronic payment solutions
- Expand their service offerings, and
- Accelerate their point of sales revenue.
Bella “Second to None”
Svy Nekrasas, Vice President of Marketing for Ingenico North America, explains that its Marcom Team was very selective when choosing a web design agency for its regional site in North America. “Bella Web Design stood out from the pack,” he says. “Their knowledge of the latest web design trends, techniques and standards was second to none.
Further, Bella was ahead of the curve in terms of maximizing the WordPress publishing platform and its features. “We were absolutely comfortable to entrust our brand to Bella Web Design,” Nekrasas says.
Bella’s Global Experience Critical
Obviously, Ingenico needed a web design partner with a global scope, and Bella Web Design had it. The agency used its experience with clients in France, Germany, Italy, England and Canada throughout the site revamp. That experience helped the team create what Nekrasas describes as a, “…seamless synergy between Bella Web Design’s team and our in-house Marcom Team.”
Working closely with Ingenico’s Marcom Team, Bella Web Design:
Created customized designs for all pages
Established a database for Ingenico’s extensive product and service lines, and
Stretched the capabilities of WordPress to their limits.
Bella Web Design did all of this while strictly adhering and maintaining Ingenico’s branding standards. The result was a complete redesign of the website for its North America Region. Bella Web Design is also assisting with the company’s ongoing SEO and social media strategies.
Spreading Their Wings
Every website design project presents its own unique challenges and rewards, and the redesign of Ingenico’s North America regional site gave the entire Bella Web Design team an opportunity to further hone its craft. “We pushed our team to the limits with this project.” states Bella Web Design CEO, Desiree Scales. “Our project management tools, clear weekly communication with the client and 14 years of experience designing sites came together to make this website one of the most comprehensive and stellar designs in our portfolio.”
And it gave Ingenico Inc. just what they needed. Nekrasas describes the fruits of Bella’s labor as, “…a fantastic new site that will serve as Ingenico’s primary digital hub for our products and services, as well as knowledge sharing and customer engagement in North America.”
