Organic is the new buzzword. You hear it in the grocery store, read about it in magazines and now its even popping up in conversations about search engine submission.

Here at Bella Web Design, Inc. we specialize in getting our clients into the “organic” listings in Google, Yahoo and MSN. Organic listings are better than Pay Per Click for many reasons. The biggest one is the dreaded “click fraud” or cases in which competitors mercilessly click on their competition’s pay per click links in Google in order to force them to lose a lot of money on fake clicks.

I found a great article on that in Business Week about an Atlanta company called Mostchoice.com. They were victims of click fraud. (Click for article) This doesn’t have to happen to anyone’s company if you have a reputable Search Engine Specialist on your side. You only pay the company submitting your site a reasonable monthly fee that never changes no matter how many clicks you have to your site.

Another reason organic listings are better than PPC is because they get clicked on much more often than Sponsored Links. Ask yourself, when was the last time you clicked on a Sponsored Ad or a Google Ad for that matter?