I recently had the pleasure of interviewing the Godfather of Customer Relationship Management (CRM), Mr. Jon Ferrara. Jon was the innovator of CRM as we know and love it today.  An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange.

I stumbled upon Nimble while reading an Entrepreneur magazine article about the latest and greatest CRM software. When I signed up for the 30 day free trial, I literally fell in love and decided I wanted to bring this technology to our clients immediately. I loved the fact that it’s online based. No software updates to keep up with! Here’s more of what grabbed at my entrepreneurial heart.

Nimble 2.0 focuses on three pillars:

• Social Discovery – Each day, it’s hard to know where to start strengthening your relationships.  Nimble makes this easy. Every morning Nimble sends you one email (The Daily Digest) full of new engagement opportunities. You’ll also find one unified stream of all your incoming messages, requests, likes and more in the Notifications section under the Social tab.
• Usability – At the heart of Nimble is the contact record – the embodiment of the relationship with the customer.  Nimble contacts have an all new and improved user interface which effortlessly pulls together all related messages, activities, deals, and includes the contact’s live social stream.  Nimble has also added custom fields and tabs to support the unique ways our customers relate to their contacts.  In addition, Nimble is just plain faster throughout the application with improved navigation and better data importing tool.
• Privacy & Marketing Integrations – Nimble includes the important ability to choose which messages to share with your team either by default or on a case by case basis. It also allows for powerful third party integrations with apps like Wufoo, HubSpot and MailChimp!