How Does The New Google Panda Update Impact The Search Engine Optimization Of My Website
The latest Panda update is a big one, no longer will you have to hold your breath waiting for Panda to wreak havoc on your website because Google has added directly into it’s search engine optimization (SEO) algorithm. What this means is the Panda will work in real time not every few months but that’s actually a good thing. With Google’s constantly changing algorithms it’s imperative that your SEO content company stays ahead of the game. First you have to know the motive behind Google’s algorithm change. Essentially, the reason for making the change was to help users find websites that are actually helpful when they search. This means loading your website with keywords won’t work anymore; your business needs quality content to be successful. With that in mind, what does your SEO content company need to do?
Keep Your Content Up To Date And Fresh
First off, your content needs to be new and relevant. You need to be constantly updating your website – static content is death in the Google Panda world. This is why it’s a good idea to have a blog – regular postings will keep your website relevant and at the top of Google’s search rankings.
Are You Marketing Or Informing
If you want to reach the first page of Google’s search engine, you need to make sure that your updated content is important to your target audience. For example, if you had a plumbing website, you wouldn’t post new content that wasn’t related to plumbing.
Keep Your Focus Local
It’s not about having the most traffic, it’s about having the right traffic. For instance, if you’re an electrician in Atlanta, it doesn’t matter how many people from Seattle find your website. When you update your website with new content, focus on tying it back into your geographical area for best results.
Think about things people in your area typically search for on the Internet. Think about prominent local landmarks and personalities. If you can, you should try to include these in your content updates. Not only is the local element ideal, as discussed above, but well-known elements tend to lend a sense of importance to your content. You’re significant by association – all the better for your website!
Tell a Story
Finally, it’s not just about getting prospective clients to your website, it’s also about getting them to stay there. To do that, you need to tell a story. You need to get them emotionally invested. So tell stories about your business. Talk about the clients you’ve served. Give your audience the inside details on your profession. Teach them. Get them invested, and you’ll keep them around.
SEO Copywriter Atlanta
If you aren’t a great writer, you can consider hiring your own SEO content company to help improve your search engine ranking. Remember – while keywords and metadata are still important, it’s the stories you tell and the helpfulness of your website that determines where you end up in Google’s search engine.
Vincent DeCastro has over 13 years of SEO & PPC experience with expertise in helping small businesses improve visibility online. Vincent has been a Senior SEO Analyst with SEO My Business for 4 years.