In a perfect world, every small business owner or manager would have the time, talent and skills to write all of the blog entries, social media posts and website content that help the company grow and thrive. In the real world, though, that combination rarely exists, so those important writing projects end up being done by someone else.

Savvy business owners get the best results by selecting and sticking with one professional writer to handle all of their marketing and social media writing. The reasons this path leads to success include:

• Continuity – Your blog entries, social media posts and other marketing content should speak with a consistent, recognizable voice. Using writers from a pool simply can’t provide that continuity.
• Competence – By working with a professional marketing writer, you’re assured that every project is written with effective marketing in mind. Accuracy, readability and impact are all in a day’s work for these pros.
• Cost-effectiveness – Working with an individual writing professional may cost a little more per project, but the writer’s skill and professionalism means on-time delivery of high quality work with a minimum of your valuable time involved.
• Confidence – The professional writer you choose will quickly understand what’s important to you and adapt each project to be a close fit to your style, priorities and marketing strategies.

Selecting the Ideal Blog and Social Media Writer

Most professional bloggers and social media writers are self-employed and work on a contract basis. Finding a skilled writer who meets your specific needs can be a challenge, but not an insurmountable task. Try the sources below, and you’re likely to find someone who is an ideal match:

• Look at familiar resources – Contact your website design company and ask for recommendations. They already work with talented, productive marketing writers and know who is available and ready to fill your needs.
• Fish in your current pool – If you’re using an internet content provider pool for blogs, social media and other content, ask who wrote specific content that you find exceptional and ask about using that writer exclusively.
• Find a marketing writer locally – Independent marketing writers frequently advertise on Craig’s List and other local online list services. Check the ads and contact writers who market themselves particularly effectively.
• Evaluate possible choices carefully – Get links to sample content from writers you’re considering. Look for experience in your type of business and make sure samples match your needs. Interview only those whose work you like.

Working Successfully with Professional Marketing Writers

Establishing a working relationship with a skilled, experienced marketing writer is easier than you might think. The key is communication. Once your writer understands your priorities, goals, personal voice and business strategies, he or she will translate those into effective marketing content for every project.

In a surprisingly short time, you’ll build a working relationship that lets you focus on running your business, knowing that your blogging and social media content are in good hands and speaking for you effectively, clearly and in your voice.