Category: Blog

Social Fuse, Infusionsoft Partnership a Perfect Fit

If you’re like most businesses, you read about one out of 10 incoming emails. The interesting ones are sandwiched between missives that are legitimate enough to get through your spam […]

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How Much is That Web Design Award in the Window?

Shopping for a website designer? Make sure you understand whether the “winning” in “award-winning” was earned – or purchased. If you’re looking for a website designer, you’re likely to see […]

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Who Is Speaking for You? Working with a Blog and Social Media Writer

In a perfect world, every small business owner or manager would have the time, talent and skills to write all of the blog entries, social media posts and website content […]

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Why Marketing Automation is Set to Trend in 2014

Are you still cold calling prospects? How leaky is your sales funnel and how much money are you leaving on the table? Do you still think social media is really […]

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Lifecycle Marketing Step Five: Delivering the Goods Creates Essential Customer Satisfaction

Once you’ve used the powerful tools of Lifecycle Marketing to make that first sale, you have an opportunity to show customers that they matter. In our last post on Lifecycle […]

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B2B Pinterest Case Study: How Ingenico Uses Pinterest to Connect

How does a manufacturing company compete with viral cat videos and political Twitter feeds and breaking A-Rod news on the web? Ingenico, North America found a way: Pinterest. When it […]

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Lifecycle Marketing Step Six: Upsell Your Customers to Make the Most from Every Online Transaction

Once you’ve used Lifecycle Marketing to land a sale, make the most you can from this opportunity by convincing customers to add to their purchases. You’ve attracted customers, helped them […]

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Lifecycle Marketing Step Four: Convert Your Prospects into Customers or Clients

The first three parts of our seven-part series on Lifecycle Marketing were all about finding prospects and introducing yourself. Now it’s time to sell. Lifecycle Marketing is a process, with […]

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Lifecycle Marketing Step Three: Use Lifecycle Marketing to Nurture Your Prospects

The third step of Lifecycle Marketing involves using the leads you capture to provide targeted information and motivate prospects to take action. The powerful strategies introduced in the first two […]

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Lifecycle Marketing Step Two: Capturing Leads

In the second of our seven-part series, we’ll show how Lifecycle Marketing gets visitors to provide contact information, even if they’re not ready to buy. Most visitors to your website, […]

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Lifecycle Marketing Step One: Attract Interest

  In this first of a seven-part series, we’ll define Lifecycle Marketing and explore the first step: Attract Interest. Maybe you already have a well-defined sales and marketing strategy. You […]

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Declaring My Personal Independence Using Infusionsoft

Today is the day my American family, friends and clients celebrate “Independence Day” or “The Fourth of July.” I started thinking about my business this morning and how I’m able […]

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Why I Became an Infusionsoft Certified Consultant in Atlanta

It all started with my decision to take Chris Brogan’s Blog Topics Master Class (affiliate link). I took the class last year to brush up on my blogging skills from […]

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Parents, Kids and The Internet: Avoiding Danger Through Daily Communication

[leadplayer_vid id=”51968A090A497″]   A CBS reporter called me yesterday to get my opinion on a story about a teenager who decided to play chicken with a train. The teenager lost […]

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Why Your Site Should be a Destination, NOT a Layover

  There’s something you might be doing on your site that’s hurting your sales opportunities. Why are you providing links which send people away to go play on Facebook, Twitter […]

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Who Are Atlanta’s Best Web Designers?

In a very crowded, very competitive field, here are three that stand out. Today, web design is a buyer’s market. Talent, creativity and technical skills abound in this field, and […]

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Why Good Photography is Critical on Your Site

Visual images have incredible impact. Even more than the most carefully-crafted text, the pictures you post online sometimes stay firmly planted in your visitors’ minds. That’s a good thing – […]

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On Facebook, No One Can Hear You Scream

We’ve gotten mighty comfortable showing our best sides on social media. But if you need to brush up on your in-person, face-to-face networking skills, here are 5 Do’s and 5 […]

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Converting Sales Online Part 3: Keeping Your Website Current is Critical

Our third article in this series on website conversion strategies focuses on creating and maintaining visitors’ interest and motivation with updated content and design. Imagine going into a physical store, […]

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Converting Sales Online Part 2: Responsive Design is Critical

In the second part of our series on converting website visitors into customers, we’re taking a look at how visitors are accessing your site — and what that means Web […]

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Converting Sales Online Part 1: If You’re Not Educating Clients, Someone Else Is

In this pilot in the series on converting online sales, we’re exploring one of the three most effective ways to move your website and blog visitors into your customer fold: […]

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No Thanks, I’m Just Looking…and Buying Somewhere Else

It’s called “showrooming,” and it’s spelling trouble for brick-and-mortar retailers. If you visited stores on Black Friday you probably saw a lot of people using smartphones. Nothing unusual about that. […]

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Why the Hootsuite and Nimble Integration Will Amplify Social Selling

This morning I am one of the honored few to announce the integration of Nimble app into the Hootsuite platform. If you remember, I interviewed Jon Ferrara, CEO of Nimble, […]

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How One Fortune 500 Company is Winning at Blogging

You might think that large corporations wouldn’t be nimble enough to embrace new marketing approaches quickly. You might be wrong. Look at GM. Ever since blogs first emerged in the […]

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Even The Trivial Voice Greeting Can Make a Lasting First Impression

When was the last time you placed a phone call to a company and said, “Dang! That was a terrific greeting!” You will when you dial our number! That first […]

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